Rack Card Printing and Marketing
Rack cards are great for promoting your business. This flexible format can be displayed lying flat or in a rack, by a cashier or on a desk or table. They are highly portable—not just for the customer, but also for you. Take yours with you and be ready whenever an opportunity for display presents itself.
The standard 4” x 9” size is meant to fit easily into a literature holder or rack. There are numerous types of organizations and events that use display racks to allow local businesses to promote themselves. Here are just a few that may be pertinent to your business:
Let’s imagine you work in a business that appeals to tourists: you could work for a local attraction, in a historic location, at a restaurant or in a shop. To catch the eye of tourists, you need to print rack cards that are visually interesting, so you’ll need to find photos that show off your business.
Because your promotion may be partially obscured by other cards in a display, design your rack card so that your business name and your most engaging photo appear at the top. Remember that top area will always be seen when you leave them in literature displays at area hotels, motels, and tourist bureaus.